Improving the availability of products on-shelf provides a sizeable opportunity for both retailers and suppliers to better meet the needs of their customers and in doing so to maximise sales and profits. ECRA has had a focus on driving improvements to on-shelf availability for many years.
Out of stocks (OOS) in Australia are estimated to cost at least AUD $3.2 billion but most likely closer to AUD $5.8 billion per annum. Global data suggests that levels vary from region to region but still run at 8.3%, with little improvement in the past ten years (Global GMA study 2007). Poor performance destroys the benefits expected by the sales process and leads to dissatisfied shoppers. Great effort is expended to draw shoppers into the store but in many cases, the promise made to shoppers cannot be fulfilled.
A wealth of information is available locally that can assist retailers and suppliers work collaboratively on the causes of out of stock. Work has centered on delivering improvements to OSA, captured under a series of 'Winning' projects.
Reports are available free of charge to AFGC, NZFGC members and participating retailers.
- Winning in January
2014 Report
2013 Report
2012 Report
2011 Report
2010 Report
Winning in January Toolkit
How to Win in January
- Winning with Promotions
- Winning at the Shelf: Key Insights into Causes of Out of Stocks at the Shelf Retail
Carton Identification Guidelines
- The OSA Roadmap
- The OSA Challenge
- A Guide to Efficient Replenishment and Reducing OOS
To access the publications please contact Kim Riggans.