Trading Partner Forum (TPF) Heritage

The TPF emerged from the well regarded industry body ‘Efficient Consumer Response Australasia’ (ECRA) which stood to support the Australasian FMCG and Supermarket industry since 1999.

The food and grocery industry is one of the most dynamic and fiercely competitive sectors of the Australasian economy. It is an industry facing an increasingly and rapidly changing environment where a strong and profitable future for Australian and New Zealand suppliers and retailers is dependent on increased efficiencies, optimised costs and added value for shoppers and consumers.

ECRA played a significant role in establishing common practices and supporting standards across both the Australian and New Zealand markets during its 15 plus years of operation. Much of the output from ECRA is still relevant and can be accessed through the publications section of this website.

The TPF builds on the work undertaken by ECRA with renewed opportunity facilitated by a collaboratively funded and resourced work program, overseen and directed by industry leaders.