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SKUlibrary emerging as the industry solution for managing FMCG product images and data
With thousands of products under management, and digital images and content being distributed into retailers of all sizes and sectors, the SKUlibrary platform is the fastest growing, innovative solution for getting grocery, liquor and pharmacy product information in front of consumers.
Get more product content in front of more consumers, from more retailers
All of the major grocery, liquor and pharmacy retailers use SKUlibrary as a source of product photography and product content, including Woolworths, Coles and Metcash. Hundreds of other retailers from the largest to the smallest independent grocers, chemists and bottle shops, access SKUlibrary for content, to use in their web sites and marketing material. And with SKUvantage managing the online product content portal for Coles, SKUlibrary clients automatically have their product images and information added to the Coles web site. No other platform has such a broad network to distribute full product content to all channels of so many retailers.
Covering many vendors, sectors and products
SKUlibrary hosts thousands of products across dozens of Australia’s largest vendors. Companies such as Reckitt Benckiser, Johnson & Johnson, Lion, Carlton United Breweries, Accolade, McCormick, Riviana, Greens General Foods, SC Johnson and many more, have all chosen SKUlibrary for hosting images, full product information and marketing assets. SKUlibrary simplifies vendor processes by acting as a single source of the truth for product information for brand and retailer web sites, internal systems, and other digital channels to retailers and consumers. With its low cost and high flexibility, vendors drive sales and reduce cost by using SKUlibrary as a product catalogue for their full range, and to share other marketing material.
The flexible solution for presenting product information
SKUlibrary is built on a powerful product information management system and hosted securely in the cloud. For full flexibility, any data attribute can be individually configured by user for view, read or write permission, giving a customised presentation of the same product for different groups. Content can be shared as CSV, XML, iframe, or API, into client or partner systems, making it easily and widely available. Product information can also be presented onto client’s existing field sales tools with minimal effort, and SKUlibrary’s digital trade presenters avoid distributing expensive product marketing collateral. SKUlibrary delivers true flexibility in presenting product content at the point of use.
Exclusive, extended content for NSW Health
Through SKUvantage’s relationship with the provider of the award winning NSW Health procurement portal, SKUlibrary is exclusively able to present full product content onto this crucial procurement platform. SKUlibrary takes the presentation of medical product information at the point of purchase to a new level, going beyond just images, to include rich data, marketing content, video, 360 spins, data sheets and any other product content. This helps communicate the features and benefits of the medical equipment, and helps ensure ‘right first time ordering’. The same content can also be re-purposed on the client’s own web sites and field sales tools, giving a single source of the truth and an ‘edit once, distribute anywhere’ solution.
Minimal client effort to drive value from content
Any system is useless without reliable content. SKUvantage recognises that vendors are already stretched and have little capacity to manage product information, so provides services to populate SKUlibrary from various data sources. As former online retailers, SKUvantage understands the form and format of information that web sites require to make product content work for both the retailer and brand, and has already compiled full product content for thousands of products. SKUvantage does the work to drive value from product content, so the vendor can focus on what they do best.
To join the increasing number of brands enjoying the benefits of SKUlibrary please contact Daniel Roberts or 0438 478 153
0438 478 153
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